How to Influence Customer Behaviour to Increase Referrals

Posted by Neel Lukka

In Nir Eyal & Ryan Hoover's new book, Hooked, they use the Fogg Behavior Model (the " Model") to understand how the most successful technology's have succeeded in forming "habit building products". In this post, we'll aim to help you understand how you can use Motivation, Ability & Trigger to influence the behaviours of your Customers, to ensure that your referral program succeeds.
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Topics: Referral Marketing, Referrals

How to Claim Your Business On google

Posted by Alex Fournier

 

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Topics: Google, Reviews, Google My Business

3 reasons why You Should Implement a Referral Program

Posted by Neel Lukka

INTRODUCTION:

84% of people trust recommendations from people they know, that's more than any other source. Your Customers are a great opportunity for lead generation, so why not try launching a Referral Program? Here are three reasons why you should consider a referral program for your business.

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Topics: Referral Marketing, Referrals

4 reasons why Consistency & Recency Matter for Online Reviews

Posted by Alex Fournier

Allocating resources to managing & improving your online review pages will lead to an improved reputation and under the right conditions, will lead to new business. Recency & consistency matters as customers consider both of these factors when making a purchase and there are 4 reasons why obtaining online reviews, over time is important: 

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Topics: Customer Relations, Customer Service, Referrals, Reviews, Feedback

Two Simple Methods to Passively get more Reviews

Posted by Alex Fournier

Following the Best way to get online reviews article, we thought it would be useful to share a second, more “passive” way to collect reviews. As we covered, asking for reviews in-person is the most effective strategy, but it shouldn’t be the only one.

We recommend using different channels to offer a convenient way to leave your business a review. In addition to sending customers requests, here are a few review options you should offer: 

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Topics: Customer Relations, Customer Service, Referrals, advertising, Reviews

Choosing the Right Reward for Your Referral Program

Posted by Alex Fournier

The first thing to establish when launching a referral program is your reward structure. The overarching question to ask yourself is: What do I need to offer my current customers to get as many new customers as possible?

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Topics: Marketing, Customer Relations, Referral Marketing, Referrals, Rewards

The best way to get reviews online? Just Ask!

Posted by Alex Fournier

 

For the most part, your happy customers want to help your business. All they need is a nudge or two so that they know you'd like them to go online and leave a review. They understand the importance of reviews, and as long as they’ve had a good experience, they won’t be annoyed if you ask them to leave a review online. In this post we outlined some key items to consider when asking customers for reviews.

 

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Topics: Customer Relations, Customer Service, Reviews, Feedback

4 key Conversion steps to make your Referral Program succesful

Posted by Neel Lukka

Whether you have a referral program, are about to launch one or evaluating its efficacy, it's extremely important to focus on one thing: conversions. The success of a referral program is based on 4 key steps. This post will walk through how each conversion step can be optimized so your Referral Program reaches or exceeds your target return on investment.

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Topics: Marketing, Referral Marketing, Referrals

So you got a Referral, now what?

Posted by Neel Lukka

 

So you got a referral from a Customer, now the real work begins. A referred client is no different than any other lead & it's important to understand the key steps required to convert them into a paying customer.

Whether your business has a formal referral program, or your Customers simply refer people to you ("Advocates"), how you handle & contact referrals will directly impact the conversion of the referred client into a paying customer (the "Friend"). This post will walk through the ways to deal with referrals & what to do in order to maximize the return of your referrals.

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Topics: Referral Marketing, Word of mouth, Referrals

5 mistakes You need to avoid when launching your Referral Program

Posted by Neel Lukka

 

 

Referrals are the most powerful tool a business can (and should) leverage. Recommendations for businesses from people we know has become increasingly important over the past years. The ability to easily contact friends & family through smartphones, email & social media has driven this phenomenon because a recommendation from someone we know is just a few clicks away. In fact, 84% of people said they would trust recommendations from people they know, which is 15% higher then the next closest medium.

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Topics: Marketing, Social Networks, Referral Marketing, Referrals