84% of people trust recommendations from people they know, that's more than any other source. Your Customers are a great opportunity for lead generation, so why not try launching a Referral Program? Here are three reasons why you should consider a referral program for your business.
Allocating resources to managing & improving your online review pages will lead to an improved reputation and under the right conditions, will lead to new business. Recency & consistency matters as customers consider both of these factors when making a purchase and there are 4 reasons why obtaining online reviews, over time is important:
Following the Best way to get online reviews article, we thought it would be useful to share a second, more “passive” way to collect reviews. As we covered, asking for reviews in-person is the most effective strategy, but it shouldn’t be the only one.
We recommend using different channels to offer a convenient way to leave your business a review. In addition to sending customers requests, here are a few review options you should offer:
The first thing to establish when launching a referral program is your reward structure. The overarching question to ask yourself is: What do I need to offer my current customers to get as many new customers as possible?
For the most part, your happy customers want to help your business. All they need is a nudge or two so that they know you'd like them to go online and leave a review. They understand the importance of reviews, and as long as they’ve had a good experience, they won’t be annoyed if you ask them to leave a review online. In this post we outlined some key items to consider when asking customers for reviews.
Whether you have a referral program, are about to launch one or evaluating its efficacy, it's extremely important to focus on one thing: conversions. The success of a referral program is based on 4 key steps. This post will walk through how each conversion step can be optimized so your Referral Program reaches or exceeds your target return on investment.
So you got a referral from a Customer, now the real work begins. A referred client is no different than any other lead & it's important to understand the key steps required to convert them into a paying customer.
Whether your business has a formal referral program, or your Customers simply refer people to you ("Advocates"), how you handle & contact referrals will directly impact the conversion of the referred client into a paying customer (the "Friend"). This post will walk through the ways to deal with referrals & what to do in order to maximize the return of your referrals.
Referrals are the most powerful tool a business can (and should) leverage. Recommendations for businesses from people we know has become increasingly important over the past years. The ability to easily contact friends & family through smartphones, email & social media has driven this phenomenon because a recommendation from someone we know is just a few clicks away. In fact, 84% of people said they would trust recommendations from people they know, which is 15% higher then the next closest medium.